Shailesh ShethEcommerce SEO Audit
Is your ecommerce store not ranking as high as you’d like on Google? Are you seeing a lot of traffic but not many sales? If so, it’s likely that your website needs some optimization. In this blog post, we will discuss how to conduct an ecommerce SEO audit and what steps you can take to improve your online store’s visibility and performance in the search engines.
If you’re running an online store, it’s important to make sure that your website is optimized for search engines. After all, the majority of people who are looking to buy products online start their search on Google.
We’ll also provide tips on how to improve your website’s ranking in Google search results. By following these tips, you can help improve your website’s visibility in search results and increase traffic to your ecommerce store!
When it comes to ecommerce SEO, there are a few key things to keep in mind in order to optimize your online store for Google. In this post, we’ll discuss the basics of ecommerce SEO and how you can improve your website’s ranking on search engines.
First, it’s important to understand what SEO is. SEO stands for search engine optimization, which refers to the process of optimizing a website in order to increase its visibility on Google and other major search engines like Bing or Yahoo.
In terms of ecommerce, this means that you need to make sure your store has all the necessary elements (keywords, meta descriptions) to help customers find it when searching for relevant terms related to your business.
For example: if someone types in “buy shoes online”, then you want them coming back from an organic result page like this one below which shows many different options available with pictures and links directly back to their website pages so they can make a purchase.
There are many factors that go into SEO, but in general, there are a few key things you can do to improve your ranking on search engines:
An SEO audit is a process that helps you identify your website’s ranking and improve it. To do this, you will need to look at the following factors:
– Inlcude keywords throughout your website, including in the title tags, meta descriptions, and body copy.
– Make sure your website is mobile-friendly and easy to navigate from any device.
– Add images, videos and other media to your site so it will stand out in search results pages (SERPs).
– Create links between related content on the page or across different pages of your website. This is especially important if you have a lot of information about one product but only want people to read specific sections at once.
Here are a few tips for Ecommerce SEO Audit:
– Make sure your website is mobile-friendly. In March 2018, Google announced that it would start ranking websites higher in search results if they were mobile-friendly. This means that if your website isn’t mobile-friendly, it’s likely that you’re losing traffic and sales.
– Use keyword-rich titles and descriptions. When you’re creating titles and descriptions for your products, make sure to include relevant keywords. This will help Google understand what your website is about and rank it higher in search results.
– Optimize your images. Make sure that all of the images on your website are properly optimized with relevant keywords. You can also include “alt text” (alternative text) for each image. This will help Google understand what your images are about and rank them higher in search results.
– Don’t keyword stuff! While it’s important to use keywords, don’t stuff your content with too many of them or else Google may penalize you for trying to manipulate their search results.
– Make sure the content on each page is relevant (to its title tag) and fresh; update old blog posts so they won’t appear outdated in comparison to newer ones.
– Use long-tail keywords that relate directly back to what people are searching for when they come across your site; don’t just use general terms like “shoes online” or “clothing store near me.” These will help customers find exactly what they’re looking for on your website.
By following these tips, you can help improve your ecommerce SEO and increase traffic to your online store.
For more information, contact us today! We specialize in helping businesses achieve better search engine rankings and increased web traffic from organic search results.
Looking for an ecommerce SEO audit? Contact us today for a free SEO consultation for ecommerce SEO services ! We can help you identify the areas of your website that need improvement and provide advice on how to increase traffic from organic search results.
If you’re looking for more help, contact us today! We can provide advice about how to improve your SEO and increase traffic driven by organic search results.
