Shailesh ShethTop 5 SEO Techniques for 2022 to Drive Organic Traffic
2022 is still some time away but it’s never too early to start thinking of what SEO techniques will be popular in 2022. Search Engine Optimisation (SEO) has come a long way since the 1990s and it’s not surprising that there are predictions for 2022.
Guaranteed Organic Rankings
For some, this isn’t news – Google have announced that they intend to use RankBrain as part of their organic rankings algorithm by 2018 .
This means that websites which appear more natural will rank higher, rather than relying on backlinks or keywords alone.
Whilst there are some concerns about what type of content will benefit from RankBrain, the fact remains that pages which are written naturally will rise up the rankings over time.
Websites which are filled with keywords designed to dupe search engines will no longer appear as authoritative as they once did.
In the past I’ve written about how Google’s push towards RankBrain is a push away from SEO and more towards SMO – social media optimisation .
The more you connect with your audience on channels such as Twitter, Facebook and YouTube, the higher natural rankings you will enjoy.
This doesn’t mean that you should abandon SEO completely but it does indicate just where Google’s focus lies going forward.
5 SEO Techniques to Improve your website’s Ranking (SEO)
As the internet and search engines continue to evolve, SEO is constantly changing as well. The following top five SEO techniques will help you stay competitive in 2022 and beyond:
1 . Mobile-Friendly Websites
According to a recent study by Google, 70 percent of mobile searchers expect mobile-friendly pages. If your website isn’t responsive, it may be depriving you of valuable traffic.
2 . Pay-Per-Click
Search Engine Marketing doesn’t have to be expensive. For example, if proper SEO is performed on a PPC campaign, the cost per acquisition will decrease by 50 percent, making this technique one of the most cost-effective ways to advertise.
3 . Virtual Customer Experience Management
As a business, you should strive to develop a seamless experience for your customers, no matter the channel in which they choose to interact with your company.
Using virtual customer experience management (VCEM) tools will help you achieve this goal.
4 . Reputation Management
Reputation management tools will help you monitor the internet for posts about your brand or company.
This way, you can reply to potential issues quickly before they escalate, hopefully preventing negative reviews.
5 . SEO-Friendly Metadata
According to BrightEdge’s “B2B Content Marketing Trends” report (2014), 65 percent of marketers rate metadata as the most effective technique for providing SEO value to their content.
Metadata is essentially “data about data.” It tells search engines what your webpages are about, and this practice should be used in conjunction with all other SEO techniques.
Conclusion
2022 is still some time away, but it’s never too early to start thinking about what SEO techniques will be popular in 2022. By implementing the aforementioned steps into your search engine optimization strategy now, you can proactively prepare for success in the future.
