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10 Questions to Ask an SEO Company or Digital Marketing Agency Before Hiring Them

If you’re looking for help with your website’s SEO, you may be wondering where to start. You could try to do it all yourself, but unless you’re an expert in the field, it’s likely that you’ll make some mistakes. And if your website isn’t ranking well in search engines, that can mean lost business and revenue.

That’s where an SEO company or Digital Marketing Agency can come in handy. They can help you identify and correct any problems with your website’s SEO, and get your site ranking higher. But how do you know which company or consultant is right for you? And how do you avoid getting scammed?

Here are 10 questions to ask any SEO company or Digital Marketing Agency before hiring them:

1. What is your experience?

An experienced SEO company will have a lot of knowledge about search engine optimization (SEO). They should be familiar with all of the latest techniques and be able to provide guidance on which ones are best for your business.

They should also be able to provide research that shows how their services will improve your ranking. They should have a detailed pricing plan that outlines how often they will bill you for services and what type of coverage they have.

Finally, they should be able to provide references who can attest to their skills and professionalism.

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Make sure the company or consultant you’re considering has significant experience in the SEO field. Ask them how long they’ve been working in SEO, and for some examples of past clients and projects.

2. What is your approach to SEO?

There are many different approaches to SEO, so you’ll want to make sure that the company or consultant you hire uses an approach that is compatible with your goals. For example, if you’re focused on getting more traffic from organic search results, make sure the company or consultant you hire uses techniques that will help you achieve that goal.

What do you think are the most important factors to consider when designing a search engine optimized website? How do you determine which keywords to target on a website? What other services do you offer your clients in relation to SEO?

3. What are your rates?

SEO services can vary widely in price, so it’s important to get an estimate of what you’ll be charged before hiring anyone. Be sure to ask about any discounts or package deals that may be available.

4. What is included in your services?

Make sure you understand exactly what services will be provided, and how often. For example, will the company or consultant only be responsible for on-page SEO, or will they also help with link building? And how often will they provide reports or updates?

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5. What are your guarantees?

Many SEO companies and consultants offer some type of guarantee, such as a money-back guarantee if you’re not satisfied with their services. Be sure to ask about any such guarantees before hiring anyone.

6. What is your cancellation policy?

If you decide to cancel your contract with an SEO company or Digital Marketing Agency, what is their policy? Make sure you understand any fees or penalties that may be involved.

7. What are your payment terms?

Some companies and consultants require payment upfront, while others will allow you to pay in installments. Be sure to ask about payment terms before hiring anyone.

8. What are your confidentiality agreements?

If you have any concerns about the company or Digital Marketing Agency sharing your confidential information, be sure to ask about their confidentiality agreement before hiring them.

9. What are the risks involved?

Make sure you understand any risks involved in working with an SEO company or Digital Marketing Agency. For example, if they use black hat techniques, your website could be penalized by search engines.

10. What are your references?

Ask the company or Digital Marketing Agency for some references, and then follow up with those references to get their opinion of the company or consultant’s services.

By asking these 10 questions, you’ll be in a better position to hire an SEO company or SEO Agency that is right for you.

And by avoiding companies or consultants who don’t meet all of these criteria, you’ll help ensure that you get the best possible results for your website.


When looking to hire an SEO company or Digital Marketing Agency, it’s important to ask a lot of questions to ensure that you’re getting the best possible service. Be sure to ask about their experience, approach to SEO, rates, and what’s included in their services.

Also, ask about any guarantees or cancellation policies they have. Finally, don’t forget to ask for references.

By asking all of these questions, you’ll be in a much better position to find an SEO company or Digital Marketing Agency that is right for you.

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Written by

Shailesh Sheth

Digital Marketing Consultant at brain. Freelance Content Writer at Heart. Entrepreneur by Choice.