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In a bid to maintain advertising integrity and uphold its policies, Google has announced new measures to restrict the functionality of suspended ads accounts. This decision comes as part of the tech giant’s ongoing efforts to combat fraudulent activities and ensure a safe and trustworthy advertising ecosystem.

Effective immediately, accounts that have been suspended due to policy violations will face stringent limitations on their functionalities. Google’s move aims to prevent repeat offenses and deter advertisers from engaging in prohibited practices that undermine the integrity of its advertising platform.

Under the new restrictions, suspended ads accounts will experience the following limitations:

  1. Ad Serving Suspension: Ads from suspended accounts will no longer be served across Google’s vast network of websites and platforms. This includes search results, display networks, YouTube, and other affiliated properties.
  2. Campaign Management Freeze: Advertisers with suspended accounts will be unable to create or modify campaigns, ad groups, or ads within the Google Ads platform. This freeze aims to prevent any further attempts to circumvent advertising policies.
  3. Billing Restrictions: Any existing billing associated with suspended accounts will be paused, preventing advertisers from incurring additional costs or making payments until the suspension is resolved.
  4. Limited Account Access: Access to certain account features and settings will be restricted, limiting the ability to make changes or adjustments during the suspension period.

Google’s decision to implement these restrictions underscores its commitment to maintaining a fair and transparent advertising ecosystem. By imposing stricter measures on suspended accounts, the company aims to deter advertisers from engaging in deceptive practices and protect users from potentially harmful or misleading advertisements.

Advertisers who find their accounts suspended are encouraged to review Google’s advertising policies and address any violations before attempting to regain access to their accounts. Additionally, Google provides resources and support to help advertisers understand and comply with its policies to prevent future suspensions.

As Google continues to refine its advertising policies and enforcement mechanisms, these measures signal a proactive approach to combating fraudulent activities and safeguarding the integrity of its advertising platform for users and advertisers alike.

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Written by

Shailesh Sheth

Digital Marketing Consultant at brain. Freelance Content Writer at Heart. Entrepreneur by Choice.