Local SEO is a topic that has been talked about for some time now. But the importance of it today cannot be ignored.
With so much competition in business, and Google constantly changing their algorithm to try and produce the best results for the user, Local SEO is more important than ever before.
If you’re looking to get more customers coming through your door, implementing these seven tips into your SEO strategy is a great way to do just that.
Local SEO Tips
When it comes to Local SEO, there are a lot of things you can do to boost your rankings and drive more traffic to your website. By following these 10 tips, you’ll be on your way to getting more business from your local community.
1. Make sure your business is listed accurately on Google My Business.
This is one of the most important things you can do for your Local SEO. When people are searching for a business in their area, Google will pull up the businesses that are closest to them first. If your business isn’t listed, or it’s listed inaccurately, you’re going to lose out on a lot of potential customers.
2. Optimize your website for local search.
There are a few things you can do to optimize your website for local search. One is to include your city and state in your website’s title and meta tags.
You can also mention your city and state in the content of your website. And make sure to add your business’ address and phone number to your website’s contact information.
3. Get involved in the local community.
Another great way to boost your Local SEO is by getting involved in the local community. Sponsor a little league team, or become a member of your local Chamber of Commerce. When people see that you’re active in your community, they’ll be more likely to do business with you.
4. Claim and optimize your social media profiles.
Another important part of Local SEO is claiming and optimizing your social media profiles. Make sure to include your city and state in your profile information, and post regularly about local events and happenings.
5. Use local keywords in your content.
When creating content for your website, be sure to use local keywords. These are keywords that people would likely use when searching for a business in their area.
Some examples of local keywords are “plumber in Chicago,” “dentist in San Diego,” and “lawyer in Los Angeles.”
6. Get positive reviews from your customers.
A great way to boost your Local SEO is by getting positive reviews from your customers. When people are searching for a business online, they often look at the reviews to see what others have had to say. If you have a lot of positive reviews, you’re going to rank higher in the search results.
7. Use Google AdWords.
Google AdWords is a great way to drive more traffic to your website. You can target people who are searching for businesses in your area, and by using local keywords, you can make sure that your ads are only showing up for people who are interested in what you have to offer.
8. Research the best keywords for your business and use them throughout your website.
Keywords are still an important part of SEO, and using the right keywords can help you to rank higher in the search results.
When choosing keywords, be sure to research what people are searching for in your area. You can use a tool like Google AdWords Keyword Planner to find out which keywords have the highest search volume.
9. Make sure your website is mobile-friendly and easy to navigate.
With so many people using their smartphones to search for businesses online, it’s important that your website is mobile-friendly. If your website isn’t mobile-friendly, you’re going to lose out on a lot of potential customers.
10. Stay up to date with the latest Google algorithm changes.
Google is constantly changing their algorithm, and if you’re not keeping up with the latest changes, your website is going to rank lower in the search results. To make sure you’re always up to date, be sure to subscribe to Google’s Search Console blog.
Implementing these ten tips into your Local SEO strategy is a great way to boost your rankings and drive more traffic to your website.
I hope this article was helpful. If you have any questions, feel free to leave a comment below and I will be happy to answer them!
And if you need help with Local SEO Services for your business, contact us today to see how we can help you achieve success.