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A professional content writer understands what search engine wants

If you are running a website for business, hiring content writer or content writing services in India is a must to handle your writing needs.

Currently, online business is more popular than ever. Moreover, more and more businesses are engaging with their customers online and building a brand through creating unique and fresh content.

That means one thing: quality content is now more important than ever. Therefore, maybe you have a business website, or an ecommerce store, and you have been wondering whether you need a content writer.

Before explaining why you need a content writer, it’s necessary to look at what the difference is between a copywriter and a content writer. What is it about each of them that makes you need both?

Difference between a content writer and a copywriter

Content writers write longer form content such as social media posts, product descriptions, articles, and blog posts, all with the goal of providing valuable content.

The purpose of this content is to inform a business’s customers. Articles and blog posts offer an extensive amount of detail about a service or product and build awareness around a business is offering.

Copywriting, at its core, is writing meant to sell. Copywriting sells and content writing informs.

Whether it’s a service or a product you offer to your customers, copywriting will help you sell it.

Compare to content writer, copywriters have a very different skill set. They, largely, use advertising principles, marketing strategy and psychology in their writing.

A copywriter will write in language that is engaging, persuasive, and which builds a relation between a business and its potential customers.

They generally building a business’s brand, create shorter pieces, which focus on advertising, and creating awareness around a product or service.

Why do you need a content writer for your business?

Yes, you want to sell your service or product to potential customers. You want to build a brand because that’s where sales come from. The potential customers know about your offering, the more it will sell.

Customers also want to be informed and nurtured. Potential customers need valuable information about product or service even when they don’t want to buy.

More often than not, they will turn into an actual client when they need a service or product and they remember the content your business provided.

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Written by

Shailesh Sheth

Digital Marketing Consultant at brain. Freelance Content Writer at Heart. Entrepreneur by Choice.

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